Residential Cleaning Business Valuation
Residential Cleaning Business Valuation Calculator & Exit Planning Built for Business Owners
We built one platform that tracks your residential cleaning business's value monthly, identifies exit gaps early, and ensures your personal finances align with your exit timeline.
1,000+ Businesses have joined YourExitValue.com
Most Residential Cleaning Owners Have No Idea What Their Business is Actually Worth
Current Residential Cleaning Valuation Multiples (2026)
Residential Cleaning values are strong due to increased buyer demand from home services companies and individual buyers. Here's what companies sell for:
Every business is different. That's why you need to track your value.
Included in Your Exit Value is a complete Exit Planning Assessment where you track your progress quarterly against your results from the previous quarter.
Know your number and watch it grow
Most business owners guess at their value. You'll know it with precision.
Our platform uses six proven valuation methodologies to give you a complete picture of what your business is worth today—and tracks how that number changes month over month. No more waiting for annual appraisals or paying $15K+ for outdated reports.
See your trends. Spot opportunities. Make informed decisions
What Actually Drives Residential Cleaning Business Value
Revenue and earnings are the two most influential factors in your residential cleaning business's valuation. But not all companies are valued equally. Here are the factors that move your number up—or down:
Recurring Customers
80%+ Recurring
Recurring residential customers on weekly/biweekly schedules are the foundation. Regular customers are worth 5-10x one-time cleans because they create predictable monthly revenue.
One-time = constant marketing
Employee vs Contract
W-2 Employees
Average ticket over $175 shows you're not competing on price. Low average tickets indicate price competition—higher tickets show you've differentiated on quality or target higher-end homes.
1099 only = classification risk
Team Retention
6+ Month Avg
W-2 employees vs. contractors affects valuation significantly. Companies with proper employees face less misclassification risk and have more control over service quality.
Constant turnover = hidden costs
Average Ticket
$175+ Avg Clean
Teams handling all cleaning with owner managing shows scalability. If you're still cleaning houses yourself, you have a job—buyers want operations that run without owner labor.
Low prices = low margins
Owner Role
Office Only
Online booking and automated scheduling show modern operations. CRM systems, automated reminders, and online booking demonstrate a professional operation that doesn't require manual coordination.
Cleaning owner = unsaleable
Online Reviews
4.8+ Stars
Strong Google reviews and brand presence create defensible market position. 4.8+ stars with hundreds of reviews is a moat—buyers know this reputation took years to build.
Poor reviews = struggling
How to Value a Residential Cleaning Business
The U.S. residential cleaning market includes tens of thousands of companies generating over $15 billion in annual revenue. Residential cleaning businesses range from solo operators to multi-crew companies serving hundreds of homes weekly. Valuation depends heavily on whether the business has systems and recurring clients or operates informally.
Seller's Discretionary Earnings (SDE) is the standard valuation method. Residential cleaning businesses typically sell for 1.0x to 2.5x SDE. Companies at the higher end have recurring weekly or bi-weekly client schedules, trained crews, and operations managed through booking software rather than the owner's personal cell phone.
Revenue multiples for residential cleaning generally range from 0.20x to 0.40x annual revenue. The lower end reflects the reality that many residential cleaning businesses are highly owner-dependent with informal client relationships.
The critical valuation factor in residential cleaning is the recurring client count and booking system. A company with 200 recurring bi-weekly clients on automated billing represents a vastly different asset than one with 50 clients who text the owner personally to book. Documented client lists, CRM data, online booking systems, and team-based service delivery (where clients are loyal to the company rather than a specific cleaner) are the factors that make a residential cleaning business saleable at premium multiples.
The residential cleaning market has benefited from dual-income household growth and the convenience economy trend. Technology-enabled cleaning companies with online booking, customer portals, and quality tracking systems are increasingly attractive to buyers. Use our free calculator above to get your instant estimate, then track your value monthly with YourExitValue.
Frequently Asked Questions
What multiple do residential cleaning businesses sell for?
Most residential cleaning businesses sell for 1.5x – 2.5x SDE or 0.3x – 0.5x annual revenue. However, the range is wide. Companies with strong recurring customers can command significantly higher multiples. YourExitValue tracks exactly where you fall on each value driver.
How does recurring customers affect my company's value?
Recurring Customers is one of the biggest value drivers for residential cleaning businesses. Home services companies and individual buyers specifically look for companies with strong performance here. Improving this metric can significantly increase your multiple.
How long before selling should I start tracking my residential cleaning business value?
Ideally 1 to 5 years before your target exit. This gives you time to improve your recurring customers, reduce owner dependence, strengthen your team, and document growth trends buyers pay premium prices for.
Who buys residential cleaning businesses?
Common buyers include home services companies and individual buyers, as well as individual buyers looking to own a business and strategic acquirers. Each buyer type values different aspects. YourExitValue helps you understand what each looks for.
What valuation method is used for residential cleaning businesses?
Most residential cleaning businesses are valued using SDE (Seller's Discretionary Earnings) multiples for smaller companies under $1M in earnings, and EBITDA multiples for larger companies. Revenue multiples (0.3x – 0.5x) are sometimes used as quick reference.
What's the fastest way to increase my residential cleaning business value?
The fastest improvements typically come from: 1) Improving your recurring customers to hit the target, 2) Reducing owner dependence, 3) Documenting your systems and processes, and 4) Cleaning up financials. Most owners add 20-40% in 12-24 months.