Real Estate Brokerage Valuation
Real Estate Brokerage Business Valuation Calculator & Exit Planning Built for Broker-Owners
We built one platform that tracks your real estate brokerage business's value monthly, identifies exit gaps early, and ensures your personal finances align with your exit timeline.
1,000+ Businesses have joined YourExitValue.com
Most Real Estate Brokerage Owners Have No Idea What Their Business is Actually Worth
Current Real Estate Brokerage Valuation Multiples (2026)
Real Estate Brokerage values are strong due to increased buyer demand from regional brokerages, franchise groups, competitors. Here's what companies sell for:
Every business is different. That's why you need to track your value.
Included in Your Exit Value is a complete Exit Planning Assessment where you track your progress quarterly against your results from the previous quarter.
Know your number and watch it grow
Most business owners guess at their value. You'll know it with precision.
Our platform uses six proven valuation methodologies to give you a complete picture of what your business is worth today—and tracks how that number changes month over month. No more waiting for annual appraisals or paying $15K+ for outdated reports.
See your trends. Spot opportunities. Make informed decisions
What Actually Drives Real Estate Brokerage Business Value
Revenue and earnings are the two most influential factors in your real estate brokerage business's valuation. But not all companies are valued equally. Here are the factors that move your number up—or down:
Agent Retention
75%+ Annual
Top producers often leave when ownership changes. Distributed production across many agents creates stability. Brokerages dependent on 2-3 agents for 60%+ of GCI face significant transition risk.
High turnover = unstable revenue
Company Dollar
25%+ Company $
New agents on competitive splits are more loyal than veterans on high splits. Agent mix and split structure determine profitability—brokerages with reasonable splits and loyal agents are worth more.
Low company $ = giving away profit
Production Per Agent
20+ Transactions
Ancillary services like title, mortgage, and property management create additional margin. Company dollars from transaction fees and ancillaries improve profitability beyond commission splits.
Unproductive agents = hidden costs
Ancillary Revenue
Title/Mortgage JV
Companies with owned offices and strong market brands have defensible value. The brand, office locations, and market presence are what buyers acquire—not just agent relationships.
Commission-only = limited margin
Market Position
Top 5 Market
Modern CRM and transaction management show professional operations. Brokerages with proper systems for lead management, transaction coordination, and agent communication demonstrate scalable operations.
No position = no advantage
Technology & Training
Full Stack
Property management creates true recurring revenue that offsets transaction volatility. A brokerage with 200+ managed properties has predictable monthly income regardless of sales market conditions.
No support = retention problems
How to Value a Real Estate Brokerage
The U.S. residential and commercial real estate brokerage industry includes over 100,000 firms generating tens of billions in commission revenue. Real estate brokerages have unique valuation dynamics because their primary asset — agent relationships — can be highly mobile.
Seller's Discretionary Earnings (SDE) is the standard valuation method for independent brokerages. Real estate brokerages typically sell for 1.0x to 2.5x SDE. The wide range reflects the fundamental question of agent retention: will agents stay with a new owner, or will they leave for competing brokerages?
Revenue multiples for real estate brokerages typically range from 0.15x to 0.40x gross commission income. Brokerages with company-generated leads, proprietary technology, strong brand recognition, and agent retention mechanisms (equity programs, team structures, exclusive tools) achieve the higher end.
The defining valuation challenge for real estate brokerages is agent portability. Unlike most businesses where customers are loyal to the company, in real estate, clients follow their agent — and agents can leave at any time with minimal switching costs. A brokerage with 50 independent agents who each have their own client relationships is fundamentally different from a team-based brokerage where leads are company-generated and distributed. Buyer due diligence focuses heavily on agent tenure, average production per agent, and what mechanisms keep agents in place.
The real estate brokerage industry has been disrupted by technology and commission compression, but well-run brokerages with strong brand equity, in-house mortgage and title services, and proprietary lead generation continue to attract premium offers. Use our free calculator above to get your instant estimate, then track your value monthly with YourExitValue.
Frequently Asked Questions
What multiple do real estate brokerage businesses sell for?
Most real estate brokerage businesses sell for 1.0x – 2.0x SDE or 0.2x – 0.4x annual revenue. However, the range is wide. Companies with strong agent retention can command significantly higher multiples. YourExitValue tracks exactly where you fall on each value driver.
How does agent retention affect my company's value?
Agent Retention is one of the biggest value drivers for real estate brokerage businesses. Regional brokerages, franchise groups, competitors specifically look for companies with strong performance here. Improving this metric can significantly increase your multiple.
How long before selling should I start tracking my real estate brokerage business value?
Ideally 1 to 5 years before your target exit. This gives you time to improve your agent retention, reduce owner dependence, strengthen your team, and document growth trends buyers pay premium prices for.
Who buys real estate brokerage businesses?
Common buyers include regional brokerages, franchise groups, competitors, as well as individual buyers looking to own a business and strategic acquirers. Each buyer type values different aspects. YourExitValue helps you understand what each looks for.
What valuation method is used for real estate brokerage businesses?
Most real estate brokerage businesses are valued using SDE (Seller's Discretionary Earnings) multiples for smaller companies under $1M in earnings, and EBITDA multiples for larger companies. Revenue multiples (0.2x – 0.4x) are sometimes used as quick reference.
What's the fastest way to increase my real estate brokerage business value?
The fastest improvements typically come from: 1) Improving your agent retention to hit the target, 2) Reducing owner dependence, 3) Documenting your systems and processes, and 4) Cleaning up financials. Most owners add 20-40% in 12-24 months.