Pest Control Business Valuation
Pest Control Business Valuation Calculator & Exit Planning Built for Business Owners
We built one platform that tracks your pest control business's value monthly, identifies exit gaps early, and ensures your personal finances align with your exit timeline.
1,000+ Businesses have joined YourExitValue.com
Most Pest Control Owners Have No Idea What Their Business is Actually Worth
Current Pest Control Valuation Multiples (2026)
Pest Control values are strong due to increased buyer demand from Rollins, Rentokil, and regional consolidators. Here's what companies sell for:
Every business is different. That's why you need to track your value.
Included in Your Exit Value is a complete Exit Planning Assessment where you track your progress quarterly against your results from the previous quarter.
Know your number and watch it grow
Most business owners guess at their value. You'll know it with precision.
Our platform uses six proven valuation methodologies to give you a complete picture of what your business is worth today—and tracks how that number changes month over month. No more waiting for annual appraisals or paying $15K+ for outdated reports.
See your trends. Spot opportunities. Make informed decisions
What Actually Drives Pest Control Business Value
Revenue and earnings are the two most influential factors in your pest control business's valuation. But not all companies are valued equally. Here are the factors that move your number up—or down:
Recurring Revenue
75%+ Monthly/Qtr
Monthly/quarterly customers are the core value. 70%+ recurring gets premium pricing. Pest control is one of the most acquisition-friendly industries specifically because of the recurring revenue model—buyers pay multiples of recurring revenue.
One-time treatments = lower value
Route Density
Tight Geography
Diversified pests across termite, general, wildlife reduces risk. Companies dependent on one service line face seasonal and competitive risk—diversification shows a more defensible business model.
Low density = high service costs
Customer Tenure
3+ Yr Average
Owner should be managing, not spraying. Technicians handling all routes shows scalability. If the owner is still running routes, the business has a ceiling—buyers need to see the operation runs without daily owner involvement.
High churn = hidden costs
Service Mix
Termite + General
Long-term termite bait contracts provide anchor revenue for years. Bait station contracts are especially valuable because they're multi-year commitments with built-in renewals and upsell opportunities.
General-only leaves money behind
Commercial Accounts
20%+ Commercial
Companies serving residential AND commercial have diversified risk. Commercial pest control often has longer contracts, higher margins, and isn't dependent on homeowner discretionary spending.
Pure residential limits growth
Licensing & Certs
Multiple Licenses
Modern CRM with route optimization shows operational sophistication. Buyers want to see you're using technology to maximize efficiency—route density and smart scheduling directly impact profitability.
Single-license = key-man risk
How to Value a Pest Control Business
The U.S. pest control industry includes approximately 33,000 companies generating over $24 billion in annual revenue. Pest control is one of the most attractive small business sectors for acquirers due to its recurring revenue model. Understanding how to value a pest control business involves three proven valuation approaches.
Seller's Discretionary Earnings (SDE) is the primary valuation method for pest control companies. SDE normalizes your financials by adding back owner compensation, benefits, and non-recurring expenses. Pest control businesses typically sell for 2.5x to 5.0x SDE — notably higher than most service businesses — reflecting the industry's strong recurring revenue characteristics and predictable cash flows.
Revenue multiples for pest control typically range from 1.0x to 2.0x annual revenue, which is significantly higher than most service industries. This premium exists because pest control revenue is largely subscription-based, with monthly or quarterly treatment plans that auto-renew. Buyers view this recurring revenue as highly bankable and financeable.
The unique factor that drives pest control valuations is the recurring revenue percentage. A company where 80%+ of revenue comes from recurring residential and commercial contracts commands multiples at the very top of the range. Private equity firms and strategic acquirers like Rentokil, Anticimex, and regional roll-ups aggressively pursue pest control companies specifically because of this annuity-like revenue stream. Customer retention rates above 85% are considered excellent and directly translate to premium pricing.
Pest control has been one of the hottest M&A sectors in the services industry. Median sale prices have increased substantially as private equity competition for quality pest control companies has intensified. The industry proved recession-resistant during COVID and has continued to grow as urbanization and climate trends expand pest pressure. Use our free calculator above to get your instant estimate, then track your value monthly with YourExitValue.
Frequently Asked Questions
What multiple do pest control businesses sell for?
Most pest control businesses sell for 3.0x – 4.5x SDE or 1.0x – 1.5x annual revenue. However, the range is wide. Companies with strong recurring revenue can command significantly higher multiples. YourExitValue tracks exactly where you fall on each value driver.
How does recurring revenue affect my company's value?
Recurring Revenue is one of the biggest value drivers for pest control businesses. Rollins, rentokil, and regional consolidators specifically look for companies with strong performance here. Improving this metric can significantly increase your multiple.
How long before selling should I start tracking my pest control business value?
Ideally 1 to 5 years before your target exit. This gives you time to improve your recurring revenue, reduce owner dependence, strengthen your team, and document growth trends buyers pay premium prices for.
Who buys pest control businesses?
Common buyers include Rollins, Rentokil, and regional consolidators, as well as individual buyers looking to own a business and strategic acquirers. Each buyer type values different aspects. YourExitValue helps you understand what each looks for.
What valuation method is used for pest control businesses?
Most pest control businesses are valued using SDE (Seller's Discretionary Earnings) multiples for smaller companies under $1M in earnings, and EBITDA multiples for larger companies. Revenue multiples (1.0x – 1.5x) are sometimes used as quick reference.
What's the fastest way to increase my pest control business value?
The fastest improvements typically come from: 1) Improving your recurring revenue to hit the target, 2) Reducing owner dependence, 3) Documenting your systems and processes, and 4) Cleaning up financials. Most owners add 20-40% in 12-24 months.