Florist Business Valuation
Florist Business Valuation Calculator & Exit Planning Built for Shop Owners
We built one platform that tracks your florist shop's value monthly, identifies exit gaps early, and ensures your personal finances align with your exit timeline.
1,000+ Businesses have joined YourExitValue.com
Most Florist Shop Owners Have No Idea What Their Business is Actually Worth
Current Florist Valuation Multiples (2026)
Florist shop valuations depend on wedding revenue, corporate accounts, and wire service relationships. Here's the market:
Every business is different. That's why you need to track your value.
Included in Your Exit Value is a complete Exit Planning Assessment where you track your progress quarterly against your results from the previous quarter.
Know your number and watch it grow
Most business owners guess at their value. You'll know it with precision.
Our platform uses six proven valuation methodologies to give you a complete picture of what your business is worth today—and tracks how that number changes month over month. No more waiting for annual appraisals or paying $15K+ for outdated reports.
See your trends. Spot opportunities. Make informed decisions
What Actually Drives Florist Shop Value
Your design talent matters, but sophisticated buyers evaluate these factors that determine premium pricing:
Event Business
40%+ Weddings/Events
Event work—weddings, corporate events, galas—represents high-margin, high-ticket business that daily arrangements can't match. Florists with strong event portfolios and vendor relationships (venues, planners, photographers) have more valuable businesses than those dependent on walk-in traffic. Event business also demonstrates design capability beyond grocery-store-level work.
Walk-in only = low margins, high competition
Corporate Accounts
Regular Business Clients
Hotels, restaurants, offices, and funeral homes that order regularly provide steady, predictable revenue. These B2B relationships often have less price sensitivity than consumers and continue regardless of economy. Building corporate account programs takes time but creates recurring business that buyers value highly.
Consumer-only = unpredictable demand
Funeral Business
Funeral Home Relationships
Sympathy flowers are recession-resistant and often purchased with less price shopping than celebrations. Florists with established funeral home relationships have steady, predictable work. These relationships are geographical—funeral homes use local florists—so they're defensible and transferable to new ownership.
No funeral relationships = missed opportunity
Wire Service Position
Profitable Wire Relationships
FTD, Teleflora, and similar wire services can be complicated—they bring orders but charge fees that eat margins. Florists who've optimized wire relationships to be profitable, or built direct online ordering that bypasses wires, have better economics. Evaluate your wire service math carefully; it affects value.
Wire-dependent = margin pressure
Online Presence
Direct Website + Social Media
Modern florists need strong websites for direct ordering, active social media showcasing their work, and Google visibility for local searches. Florists who've built direct online channels capture customers without wire service fees. Those without digital presence are invisible to growing customer segments.
No digital presence = missed customers
Design Team
Trained Designers Beyond Owner
If you're the only one who can create quality arrangements, you're selling a job, not a business. Having trained designers who handle production while you manage sales and clients demonstrates scalability. Event florists especially need teams that can execute multiple events without owner involvement in every arrangement.
Owner-only design = key person risk
How to Value a Florist Business
The U.S. floral industry includes approximately 35,000 retail florists generating over $7 billion in annual revenue. Florist businesses provide arrangements for events, weddings, funerals, holidays, and daily deliveries.
Seller's Discretionary Earnings (SDE) is the primary valuation method. Florist businesses typically sell for 1.0x to 2.5x SDE. Shops with strong wedding/event revenue, wire service commissions, and commercial accounts (hotels, restaurants, corporate offices) command the higher end.
Revenue multiples generally range from 0.20x to 0.40x annual revenue. Shops with wedding/event portfolios and recurring corporate accounts achieve the upper end.
The unique valuation factor for florist businesses is the event revenue pipeline and online order infrastructure. Wedding and event work generates the highest margins and largest individual orders — a shop with an established event portfolio and venue relationships has a sustainable revenue channel. Daily walk-in and delivery orders provide baseline revenue, while corporate accounts for lobby arrangements and weekly office deliveries create recurring income. Online ordering capability and delivery infrastructure have become essential. Wire service participation (FTD, Teleflora) provides incoming orders but at reduced margins.
The floral industry has adapted to online competition by emphasizing design quality, local delivery, and event services. Use our free calculator above to get your instant estimate, then track your value monthly with YourExitValue.
Frequently Asked Questions
What multiple do florist shops sell for?
Most florist shops sell for 1.5x – 2.8x SDE. Shops with strong event business, corporate accounts, and funeral home relationships command the higher end.
How do wire services affect florist value?
It depends on the economics. Wire services bring orders but charge significant fees. Florists who've optimized wire profitability or built direct channels have better margins and value.
Who buys florist shops?
Individual buyers seeking creative businesses, event companies adding floral services, existing florists expanding, and occasionally funeral homes adding retail capability.
Should I focus on weddings before selling?
If you have design talent and can build planner relationships, yes. Event business has better margins than walk-in traffic. It also demonstrates design capability that differentiates you from grocery stores.
How important is online presence for florists?
Increasingly important. Direct website ordering, active social media, and local search visibility capture customers without wire service fees. Florists without digital presence miss growing customer segments.
What's the fastest way to increase my florist shop value?
Three high-impact moves: 1) Build event and corporate accounts for higher-margin revenue, 2) Develop funeral home relationships for steady work, 3) Train designers so you're not creating every arrangement yourself.