Feb 3, 2026

Dental Practice Business Valuation

A periodontist in Atlanta sold his 28-year practice for half its value. Here's what dental practice owners need to know about valuation multiples, owner dependency, and maximizing sale price.

Ray Smith

Lead Research Analyst

The Periodontist Who Left Half His Life's Work on the Table

A periodontist in Atlanta spent 28 years building something most dentists would envy. Impeccable clinical reputation. Patients who drove an hour just to sit in his chair. Referral relationships cultivated over decades.

When he finally decided to retire, he listed the practice and waited for offers. Four months of tire-kickers. Lowball numbers. Conversations that went nowhere.

The problem wasn't the practice's clinical quality. The problem was him. Every referral relationship ran through him personally. Every complex case required his judgment. Every patient expected to see him lean over the operatory light. Buyers took one look at that and asked the only question that mattered: "When this guy retires, what exactly am I buying? A lease and some dental chairs?"

He eventually sold—for roughly 50% of what a properly prepared practice would have brought.

That's not a horror story. That's a Tuesday in dental practice transitions. And it happens because most practice owners have never asked themselves a question that's far more important than "What's my practice worth?"

The better question is: "Would anyone actually buy it?"

More Than 70% of Businesses Listed for Sale Never Close

Let that sink in. Seven out of ten practice owners who decide they're ready to walk away... can't.

Not because buyers aren't out there. They absolutely are. DSOs are sitting on mountains of private equity capital and actively hunting for acquisitions. Young dentists fresh out of residency are searching for their first practice. Strategic buyers want to expand their geographic footprint. There is no shortage of demand.

These practices don't sell because they weren't built to be sold.

And that distinction—between a practice that's good and a practice that's sellable—is the gap where fortunes evaporate.

What Buyers Actually Care About (It's Not What You Think)

Your practice isn't worth what you feel it's worth. I know that stings. You've missed family dinners. You've managed anxious patients, difficult staff members, and insurance companies that seem specifically engineered to ruin your day. You've invested in equipment that costs more than most people's houses.

That sweat equity feels like it should count for something. And it does—just not the way most owners expect.

Buyers care about one thing: cash flow and how predictable it is. Full stop.

Whether they spell it out or not, serious buyers—DSOs, private equity groups, individual dentists—are scoring your practice across eight dimensions before they ever make an offer:

  1. Owner dependence — Can this practice function without you for 90 days? If you disappeared tomorrow, would patients stay or scatter?

  2. Financial performance — Are the numbers clean, verified, and trending upward? Is your collections ratio above 95%?

  3. Growth capability — Is there room to add operatories, providers, services, or hours? Or have you maxed out the space, the schedule, and the parking lot?

  4. Patient concentration — Does losing one major insurance plan torpedo the operation?

  5. Strength of systems — Are there documented protocols for everything from sterilization to scheduling? Or is it all locked inside your head?

  6. Depth of management — Who's the office manager? The lead hygienist? Is there a real team that runs without you, or just a rotating cast?

  7. Legal and compliance — Licenses current? OSHA and HIPAA bulletproof? Malpractice insurance adequate? Any state board issues lurking in a filing cabinet?

  8. Strategic position — Growing suburb with young families moving in, or a shrinking town where the median age is climbing every year?

Weakness in any single area creates a discount. Weakness in multiple areas? Those discounts compound—fast.

Your Exit Value scores you across all eight factors through an Exit Readiness Scorecard. You'll see exactly where you're strong, where you're exposed—and the specific dollar value each weakness is costing you.

The Retirement Math Nobody Wants to Do

Here's where most "how to value your practice" advice completely falls apart. It assumes you only care about selling. But you don't just care about selling. You care about what happens after. You care about whether you can actually afford to stop practicing. Whether your back, your hands, and your sanity can hold out if the answer turns out to be "not yet."

I've sat across from dentists who sold their practices, celebrated with a nice vacation, bought a lake house—and two years later realized they were going to run out of money. It's gut-wrenching to watch. And it happens far more often than the glossy dental transition brochures would have you believe.

The Asset Gap

Simple math. Almost nobody does it:

What you'll have after you sell minus what you'll need to fund 25 years of retirement equals your gap.

Positive number? You're golden. Negative number? You've got work to do—and the sooner you know, the more options you have.

Where the Money Actually Goes

Let's say your dental practice sells for $1.2 million. You think you're walking away with $1.2 million.

You're not.

Where the Money Goes

How Much Disappears

Federal and state taxes

25% – 40%

Remaining debt payoff

Depends what you owe

Broker, legal, and transaction fees

~10%

What actually hits your account

Maybe $650,000

Roughly half. You might walk away with roughly half.

Now here's the question that actually matters: Will $650,000—combined with your retirement accounts, home equity, and other savings—generate enough income for you and your spouse to live comfortably for 25 or 30 years?

For a lot of dentists, the honest answer is no. Not without a plan built years before the closing date.

Run the Scenarios Before They Run You

What if you could sell in three years instead of five? What if you pushed the sale price 20% higher by building a hygiene recall system and adding implant services? What if the market softens and you get 15% less than expected? What if you trimmed your retirement budget?

You need to model these scenarios now—while you still have levers to pull.

Your Exit Value's Asset Gap Calculator takes in your estimated net proceeds, retirement accounts, home equity, debts, and annual spending needs—then gives you a straight answer: enough or shortfall. And if there's a shortfall, exactly how big it is. No sugarcoating. Just the number.

Monte Carlo Simulation: Know Your Actual Odds

Instead of assuming you'll earn a flat 6% on your investments forever (you won't), run a Monte Carlo simulation. It models a thousand different market scenarios—some great, some terrible, most somewhere in between.

The output looks like this:

"Based on 1,000 simulations, you have an 82% chance of not running out of money before age 90."

If that number comes back at 60%? You know you need to either boost your sale proceeds, cut retirement spending, or push your exit date. At least you'll know. And knowing beats hoping every single time.

The $179 Billion Industry Behind Your Practice

Let's zoom out for a moment, because context matters when we're talking about valuations.

The dental industry isn't some niche corner of healthcare. It's a $179.4 billion industry spanning over 177,500 practices across the United States. Annual profits hit $26.2 billion, with $69.8 billion flowing to wages. The industry has been growing at 2.7% annually from 2021 to 2026, with projections showing continued growth of 2.0% through 2031.

Metric

Value

NAICS Code

621210

SIC Code

8021-01

Total Practices/Units

177,559

Industry Revenue

$179.4 Billion

Industry Profit

$26.2 Billion

Industry Wages

$69.8 Billion

Annual Growth (2021–2026)

2.7%

Projected Growth (2026–2031)

2.0%

Source: United States Census Bureau

Why does this matter for your valuation? Because buyers aren't just buying your practice—they're buying into an industry. And right now, dental is one of the most attractive sectors in all of healthcare M&A. People still need their teeth fixed during recessions. Demand for dental services stays remarkably consistent regardless of what the economy does. That resilience is gold to investors.

Which means the opportunity is there. The capital is there. The buyer appetite is there. The only question is whether your practice is ready to capture it.

Five Valuation Methods (And Why You Need All of Them)

Here's the mistake I see over and over: a practice owner Googles "dental practice value," grabs a single rule of thumb—usually "60% to 80% of collections"—or asks their accountant for a quick number and figures they're done.

That's like glancing at a single periapical and declaring the patient's mouth healthy. You're missing the panoramic. The periodontal charting. The full clinical exam. Everything that actually tells you what's going on beneath the surface.

You need multiple valuation methods running simultaneously. Each one reveals something different:

Method

What It Tells You

EBITDA Multiple

The gold standard for larger practices and DSO acquisitions. Strips out financial noise and shows what the practice actually earns.

SDE Multiple

Built for owner-operator practices. Shows what a new owner-dentist would take home if they stepped into your operatory tomorrow.

Revenue Multiple

Quick sanity check based on collections. Useful but incomplete—tells you nothing about whether you're actually profitable.

Gross Profit Multiple

Captures overhead efficiency. Critical in an industry where lab fees, supplies, and staffing costs can swing dramatically.

Asset-Based

Your floor value. Equipment, build-out, patient charts minus what you owe. At minimum, you're worth this number.

One number can mislead you. Five numbers triangulated? Now you're getting close to the truth.

The Benchmarks That Actually Matter (January 2026 Transaction Data)

These are median multiples from real private transactions—not generic rules of thumb that some consultant recycled from a decade-old textbook:

Under $1 Million in Net Sales:

  • Revenue Multiple: 0.72x

  • Gross Profit Multiple: 0.82x

  • SDE Multiple: 1.72x

  • EBITDA Multiple: 3.83x

$1 Million – $5 Million in Net Sales:

  • Revenue Multiple: 0.75x

  • Gross Profit Multiple: 1.08x

  • SDE Multiple: 2.30x

  • EBITDA Multiple: 4.52x

Over $5 Million in Net Sales:

  • Revenue Multiple: 0.80x

  • Gross Profit Multiple: 1.35x

  • SDE Multiple: 2.90x

  • EBITDA Multiple: 5.15x

And here's the headline number that gets tossed around at dental conferences: practices broadly trade at around 111% of annual sales (including inventory), 3x to 3.5x SDE, and up to 5x EBITDA.

Notice the pattern? As practices get larger, the multiples climb. That's not random—it reflects reduced risk, stronger systems, and less dependence on the owner-dentist wielding the handpiece.

A solo practice doing $700,000 in collections might sell for 1.7x SDE. A multi-provider operation pulling $4 million with a real management team? Potentially 2.5x or higher—and if a DSO comes knocking, the EBITDA multiples can jump to 6x, 8x, even 10x or more for the right platform acquisition.

The Risk Factors That Silently Destroy Value

Every valuation needs a reality check. These are the things that keep sophisticated buyers awake at night when they're evaluating dental acquisitions:

Owner-dentist dependence — If you're producing 85% of the clinical revenue, buyers see a practice that evaporates when you leave. This is the single biggest valuation killer in all of dentistry. Not overhead. Not location. You.

Patient attrition risk — Will patients stay after the transition? Practices with strong hygiene recall systems and team-based relationships retain far better than those built entirely around one dentist's chair-side manner.

Payer concentration — Heavy reliance on one or two PPO plans creates vulnerability. What happens if Delta Dental cuts reimbursements 12% next year? A practice that can't survive that hit gets a discount.

Licensing and credentialing — In most states, only licensed dentists can own practices. That immediately narrows your buyer pool. Specialty practices face even tighter constraints.

Workforce challenges — Can you find and keep hygienists? Dental assistants? The labor shortage in dentistry is real, it's painful, and buyers know it. Practices with stable, tenured teams command meaningful premiums.

Equipment obsolescence — That 15-year-old panoramic unit works fine for now, but a buyer sees a $100,000 capital expense lurking on the other side of closing day.

Regulatory exposure — OSHA compliance, HIPAA documentation, state dental board regulations, infection control protocols. Any gaps here terrify buyers—especially DSOs with compliance departments that know exactly what to look for.

Lease terms — A favorable, transferable lease with renewal options is a quiet asset most owners never think about. A lease expiring in 18 months with no renewal clause? That's a valuation grenade sitting under the deal.

These factors can knock 10% to 25% off your valuation. Practices with diversified revenue, strong teams, documented systems, and modern equipment dodge the steepest discounts.

The Investments That Actually Move the Needle

Not every dollar you spend on improving your practice translates into exit value. Some investments return 3x, 4x, even 5x at sale. Others barely register. The difference between a smart pre-exit investment and a wasted one is understanding which levers actually change how a buyer prices your practice.

What You Spend

What You Might Get Back

$60K building a structured hygiene recall system

$120K – $250K in added value

$35K on practice management software and team training

$175K (reduces owner-dependence discount)

$40K in specialty certifications (implants, Invisalign, sedation)

$100K – $175K

$25K developing documented clinical protocols and SOPs

$75K – $150K

I worked with a general dentist in Raleigh who spent $40,000 getting trained and equipped for implant placement and restoration. His colleagues thought he was losing it—"You're fifty-three, why are you investing in a new service line now?" When he sold two years later? That investment added nearly $175,000 to his sale price. Buyers saw a practice positioned for growth in one of the highest-margin services in dentistry. Not a practice coasting toward a retirement party.

The Specific Value Drivers in Dental

Let me get granular about what moves the needle in this industry:

Licenses and certifications — State dental licenses, specialty certifications, sedation permits, Invisalign provider status, implant training credentials. These aren't just wall decorations—they're revenue enablers that transfer with the practice.

Recurring revenue — Hygiene recall visits are the backbone of every dental valuation. Membership plans for uninsured patients. Whitening subscriptions. Retainer check programs for ortho patients. The more predictable your revenue stream, the more a buyer will pay—period.

Patient base quality — Active patient count matters, but so does recall adherence, average production per patient, demographic profile, and payer mix. A practice with 2,000 active patients on a strong recall system is worth dramatically more than one with 3,000 charts collecting dust because half haven't walked through the door in two years.

Payer mix diversity — A balanced blend of PPO, fee-for-service, cash-pay, and (in certain markets) Medicaid reduces concentration risk. Heavy dependence on a single insurance carrier is a red flag that screams at buyers from across the room.

Geographic positioning — Suburban practices in growing markets with younger demographics command higher multiples than rural or oversaturated urban locations. If there's a new subdivision going up down the road, that matters.

Workforce quality — Skilled, loyal hygienists and assistants with low turnover. Associate dentists who've committed to staying post-sale. A strong office manager who actually runs the front end without needing you to micromanage. This is the infrastructure buyers are really purchasing.

Technology and equipment — Digital X-rays, intraoral scanners, CAD/CAM systems, 3D printing capability, cloud-based practice management software. Modern technology signals to buyers that the practice invests in efficiency, patient experience, and future-readiness.

Systems and documentation — Treatment planning protocols, sterilization checklists, new patient workflows, financial policy documents, OSHA and HIPAA compliance binders. If it's not written down, it doesn't exist to a buyer. That's not a cliché—it's literally how due diligence works.

Your Exit Value platform generates a prioritized punch list customized to your practice. Every item comes with an estimated value increase. You'll know exactly where to focus your time, energy, and dollars.

The "Owner Perks" Conversation Nobody Enjoys

Here's where things get uncomfortable.

What's your actual market-rate compensation? Not what you pay yourself to minimize your tax bill—what would you have to pay an associate dentist plus a full-time practice manager to replace everything you currently do?

That luxury SUV you drive to your kid's soccer game? The cell phone plan your entire family shares? The "continuing education" trip to Maui that was mostly snorkeling and mai tais? The family members on payroll who don't actually work chairside?

Every single one of these line items affects your EBITDA and SDE calculations. And buyers will find them. During due diligence, they will comb through your financials like they're prepping a root canal—layer by layer, nerve by nerve, leaving absolutely nothing unexplored.

Your Exit Value walks you through each adjustment before you ever sit down across from a buyer. No surprises. No awkward explanations at the negotiating table. No last-minute haircuts to your valuation because you forgot to mention the boat that's technically owned by the practice.

When you finally face a serious buyer, you need more than a number your accountant mentioned between tax returns. You need a professional Broker Opinion of Value built on real methodology and industry-specific comparables. That document signals you've done your homework. It gives both sides a legitimate starting point for negotiation. And it keeps you from leaving six figures on the table because you didn't know what your practice was actually worth.

Three to Five Years: The Real Timeline for a Premium Exit

If you're reading this and thinking "I'll deal with this when I'm ready to sell," you're already behind.

You should be engineering your exit three to five years before you actually want to stop practicing. Minimum. Because the things that make a dental practice sellable at a premium—reducing owner dependence, building hygiene recall systems, training an associate, documenting every process, modernizing equipment, diversifying your payer mix—none of that happens in six months.

The dentists who command top-of-market prices don't wait until they're exhausted and dealing with a bad shoulder from three decades of leaning over operatories. They start early. They track their valuation quarterly. They make deliberate, strategic decisions designed to push that number higher over time.

See the Whole Picture

Your Exit Value creates a Value Acceleration Roadmap showing:

  • Where you are today

  • Where you want to be at exit

  • Exactly what to do each quarter to bridge the gap

When a practice owner can actually see the path from $600,000 today to $1.1 million at exit—laid out in concrete, quarterly steps—something shifts. It stops feeling abstract and overwhelming. It becomes a project with milestones. Think of it as a comprehensive treatment plan for your single biggest financial asset.

The Bottom Line

Your dental practice is worth more than you think. It's also worth less than you hope.

The gap between those two numbers comes down entirely to preparation.

The dentists who walk away wealthy aren't always the ones running the biggest practices. They're not always the ones with the fanciest technology or the most impressive production numbers. They're the ones who treated their exit like they treat a complex case: diagnosis first, then a plan, then disciplined execution over time. Data, accountability, follow-through.

Here's what every one of them had in common:

✓ They understood their value—not one number, but five methods triangulated with real transaction data

✓ They knew their exit readiness—every weakness identified, every weakness priced in dollars

✓ They calculated their asset gap—and modeled scenarios until they found a path to retirement that actually worked

✓ They started years before they were ready to sell—and that head start was worth more than any single clinical investment they ever made

Whether You're Five Years Out, Just Starting to Think About It, or Ready to Sell This Year

The time to start is now. Not next quarter. Not after you finish that big implant case. Not after you "get through" the next busy season. Now.

Your Exit Value gives you the complete picture: valuation, exit readiness, gap analysis, and a step-by-step roadmap to the retirement you've earned—one that doesn't involve picking up a handpiece again at sixty-eight because the math didn't work out.

[Get Started with Your Exit Value →]

Quick Reference: Dental Practice Valuation Benchmarks

Company Size

Revenue Multiple

Gross Profit Multiple

SDE Multiple

EBITDA Multiple

Under $1M

0.72x

0.82x

1.72x

3.83x

$1M – $5M

0.75x

1.08x

2.30x

4.52x

Over $5M

0.80x

1.35x

2.90x

5.15x

Source: Median values from US private industry transactions, January 2026

Rule of Thumb Benchmarks: 111% of annual sales (includes inventory) | 3x–3.5x SDE (includes inventory) | 5x EBITDA

Additional Value Adjustments to Consider

Factor

Typical Adjustment

Diversified payer mix (PPO + fee-for-service + cash-pay)

+0.1x to +0.2x revenue multiple

Heavy payer concentration (one or two dominant plans)

-0.1x to -0.3x revenue multiple

Strong hygiene recall system with 85%+ adherence

+10% to +20% premium

Active patient base with favorable demographics

+10% to +15% premium

Suburban/growing market with development pipeline

Higher end of multiple range

Rural or saturated market

Lower end of multiple range

Modern technology (digital, CAD/CAM, cloud-based PM)

+10% to +20% premium

Well-documented systems, SOPs, and compliance protocols

+10% to +20% premium

High owner-dentist dependence / no associate

-15% to -25% discount

Outdated equipment requiring near-term capital investment

-10% to -15% discount

Favorable, transferable lease with renewal options

+5% to +10% premium

Get Started With Your Exit Value

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